Despite all of the pressure that social networks are putting on brands to spend money on paid social in order to reach their audiences, it's important to understand that both organic and paid social media are needed to be truly successful.

The Oxford English dictionary defines clickbait as "content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page."

Over the years, Facebook has continually introduced new methods for marketers and advertisers to target and reach their audiences. Since the introduction of paid advertising through "Flyers" all the way back in 2004 through its latest and much more sophisticated offerings, the social media giant continues to find new ways to connect brands and audiences, while also increasing the value of its social network to those who do not want to be inundated with irrelevant advertising.

An important part of marketing is knowing when to adapt your approach. The world of food marketing is certainly no different. In this article, we're going to discuss three examples of food brands that changed their messaging, why they did it, and how it worked for them.

I know what you might be thinking right now: Another marketing article about Millennials? You're probably not alone. You could say that we've all reached a saturation point as far as talk and discussion about marketing to Millennials, engaging with them, and understanding their behavior. Even research by organizations like Forrester has pointed to the fact that this generation is overhyped.

After you’ve created a great strategy and plan, great content assets, and even brought them to market, how do you organize them all and categorize them in a way that is easy for both your external and internal audiences to use most effectively?

Millennials are changing the game, influencing an industry shift that’s often met with a great deal of resistance from top-level employers who have mastered traditional means of communication.

More than any other skill in business, none may be more fundamental than the ability to blend, grow and seamlessly transform with our changing times. As a communications professional in the D.C. area, I know firsthand the impact change can have on an industry and a business.

As marketers, we're constantly inundated with stories of the latest and greatest ways to reach our audiences across all of the mediums we market and advertise on. With the plethora of channels, tactics, and new methods of reaching audiences that are continually popping up, it is sometimes hard to find the time to invest in new methods and tactics.

Whether international or local, link building is the all-important SEO topic.

Anyone at least moderately familiar with SEO best practices has a good understanding of both the importance of link building as well as the fundamentals of the approach, but for those who are just getting up to speed, here’s a quick synopsis.

A content strategy is important for any marketing effort. But developing a content strategy for international marketing efforts has some unique challenges. Here’s how to craft a content strategy as part of an international SEO campaign.