Forbes: 3 Psychological Principles To Use In Personalized Marketing

This article was written by Greg Kihlström for Forbes Agency Council. View the original article here.

It takes a lot to compete for first-time customers in overcrowded marketplaces, and doing so based solely on price or even product quality is increasingly difficult. Instead, brands are increasingly focused on building lifetime loyal customers who become return buyers, as well as vocal advocates to their friends and colleagues.

Personalized marketing can play a key role in this. At its core, personalization is about creating a sense of relevance and connection with your customers on an individual level.

In my work as an advisor to brands, I have encouraged them to go beyond simplistic personalization of elements, like names or basic details, and add depth to engagement using psychology.

This article will discuss three key psychological principles that can help you create better personalized experiences for your customers.

This article was written by Greg Kihlström for Forbes Agency Council. View the original article here.