CMSWire: AI Can Predict Customer Churn, But Can It Build Trust?
This article was written by Greg Kihlström for CMSWire. Read the full article here
Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting customer loyalty.
Successfully using AI in marketing goes beyond just giving your teams access to a few platforms. If your marketing and CX teams use AI sporadically without a clear strategy, it's no surprise the promised benefits still feel out of reach.
What do we know about how AI’s adoption has affected brands’ ability to perform? After all, chasing technical dominance in an area with little return is a risk even the most successful brands can't afford in today's constantly shifting environment.
For companies that made bigger and more strategic investments in AI adoption early on, the news is good. A recent survey of 2,300 global marketing executives shows that top-performing brands are more likely to be using several types of artificial intelligence, including predictive analytics and generative AI.
Let’s take a look at how leading brands are utilizing artificial intelligence to improve customer engagement, enhance trust and create experiences that fuel growth:
This article was written by Greg Kihlström for CMSWire. Read the full article here