MarTech: How to promote data literacy in your marketing team

This article was written by Greg Kihlström for MarTech. Read the full article here.

What insights is your company missing because your teams don’t fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members to access, comprehend and use the data that fuels success. Here’s how to foster a culture of data literacy and accessibility that drives meaningful marketing results.

Building data literacy across teams

Data literacy seems to be mentioned more often in conversations, but how often do companies actively work to increase it?

In reality, most data is managed by a relatively small number of data scientists and other team members are sent reports that assume they understand terms such as p-value. Spoiler alert: They very well might not.

This article was written by Greg Kihlström for MarTech. Read the full article here.