Forbes: How Winning E-Commerce Brands Stay Ahead Of The Competition

This article was written by Greg Kihlström for Forbes Agency Council. Read the full article here.

E-commerce is more than just a channel to many companies, and more brands are adding it to their business models, with subscriptions, social selling and many other flavors of retail heating up the competition for loyal customers. Thus, e-commerce is often the lifeline connecting brands with consumers. I know this from working with some of the world’s leading brands, several of which have heavily adopted all of these methods and others over the last several years.

These leading brands know that creating an optimized, engaging and authentic online shopping experience is crucial for staying ahead of the competition. Let’s look at some of the ways that leading brands elevate their e-commerce strategies.

Staying Authentic To Their Brand

How many shopping sites have you been on that feel indistinguishable from others? Leading e-commerce brands understand that standing out is the key to staying top of mind for customers who have nearly unlimited choices in where they shop.

Every element of your e-commerce platform should set your brand apart, from the visual design and tone of voice to the curated product selections. An authentic e-commerce experience reassures customers of your brand’s integrity and fosters loyalty. You can do this by going beyond cookie-cutter designs for your shopping experience and off-the-shelf search and discovery tools and creating an experience that looks and feels on-brand.

This article was written by Greg Kihlström for Forbes Agency Council. Read the full article here.