CustomerThink: Increasing customer engagement through the power of participation

This article was written by Greg Kihlström for CustomerThink. Read the full article here.

To stand out in today’s competitive marketplace, brands need to go beyond just offering a high-quality product or service. To truly connect with your customers, you need to create an emotional bond that goes deeper, and utilizing a customer journey orchestration approach can be incredibly effective here.

One crucial aspect of creating devoted customers is participation. At its core, participation is about creating a sense of ownership and belonging with your customers. When your customers feel like they are an active part of your brand’s story and mission, they are more likely to form an emotional connection that drives long-term loyalty and advocacy.

In this article, I’ll explore the power of participation in customer journey orchestration, and some key psychological principles that can help you drive participation with your customers.

This article was written by Greg Kihlström for CustomerThink. Read the full article here.