Fast Company: Aligning marketing operations with your marketing strategy
This article was written by Greg Kihlström for Fast Company Executive Board. Read the full article.
When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner.
A successful marketing operations implementation can bring many benefits to a business, helping you reach audiences more effectively, launch campaigns more consistently, manage your resources better, and measure the results of your efforts in improved ways.
One way to ensure these benefits extend beyond simple short-term gains from basic process improvements is to ensure that your MOps aligns with key strategic efforts, while also having the latitude to provide governance and oversight in important areas that can sometimes get lost in translation from the start of a project to the end result. In this article, I’m going to explore five key areas where your marketing operations should more closely align to help you achieve the best long-term results.