CMSWire: AI Marketing Tools 2024: When Hype Meets Reality

This was written by Greg Kihlström for CMSWire. You can read the rest of the article here.

From the amount written and discussed about the topic in 2023, you’d have thought that artificial intelligence was invented in late 2022 if you didn’t know better! Regardless, it has been hard to have a conversation about marketing technology, let alone marketing and advertising — or really anything lately — without AI coming up.

Let's take a look at the state of AI marketing tools. 

Some of this hype is justified, and some of it is, of course, just hype. That said, many companies have made many investments in AI marketing tools, methods and technologies. Some of these have been very strategic and well-aligned with organizational objectives, and others have been much more ad hoc and tactical, with the results either unclear or not shared more broadly within the organization.

I believe that, while 2023 was the year of experimentation with AI — from dabbling in ChatGPT to doodling in DALL-E — 2024 is going to be The Great Reconciliation, where all of those experiments, whether scientific or not, will need to be aligned with larger goals, budgets and workstreams.

This was written by Greg Kihlström for CMSWire. You can read the rest of the article here.