Forbes: Getting Ready For Customer Journey Orchestration

This article was originally published through Forbes Agency Council. Read the original here.

Customer journey orchestration promises a seamless experience for your customers and greater revenue through timely and relevant offers and actions. These types of experiences create customers who buy, buy more often and bring their friends along as well. Getting to that point, however, takes careful planning, coordination across teams and choosing the right platforms and metrics to tie it all together.

I’ve been fortunate to work with many organizations to help prepare them for this big step and to work to ensure success at and after launch of customer journey orchestration. In this article, I’m going to discuss how to prepare your people, processes and platforms for customer journey orchestration.

This article was originally published through Forbes Agency Council. Read the original here.