Forbes: Don't Give Up On Your Process Just Yet

This article was written by Greg Kihlström and originally published on Forbes.com. Read the original here.

“Why do we keep following the process if it doesn’t work?”

You’ve probably heard something to the effect of this before or have even said it yourself. After all, what could be worse than following a set of rules that either isn’t logically consistent, doesn’t bring good results, is impossible to follow or all of the above?

As a consultant, I often work on aspects of marketing operations in the enterprise and am a rather process-oriented person myself. The first thing I often do when performing discovery on a new project or meeting a new client is to ask questions about the process of how things are done, how success is determined and other items related to how things are operationalized.

Read the rest of the article on Forbes.com

This article was originally published on Forbes.com. Read the original here.