CMSWire: The Importance of an Initiative Prioritization Model — and Benefit for Customer Experience

This article was originally published on CMSWire. You can read the rest of it here.

Choosing what to do, and having reasonable certainty that it is the right thing to do, is increasingly important. How can a prioritization model help?

Mark Twain famously said, “buy land, they’re not making it anymore.” The same could be said of time, and although it’s not for sale, time does need to be treated as a precious commodity both in our personal lives as well as in business.

When translated to a business context, time ranks up there with information or data as one of the most valuable non-tangible assets. Therefore, choosing what to do, and having reasonable certainty that it is the right thing to do, is increasingly important.

This is not for a lack of things to do, however. I would venture to say that no successful organization has the challenge of not having enough to do. Instead, there are likely many competing priorities that all have good reasons (depending on who you ask) for being moved to the top of the queue. One incredibly useful tool in order to help take a long list of potential initiatives or projects that all seem of prime importance and sort into an order of importance is a prioritization model. This is essentially a ranked list of items from most important to least.

This article was originally published on CMSWire. You can read the rest of it here.