CMSWire: Agility Is No Longer Optional in Business

This article was written by Greg Kihlström for CMSWire. Read the rest of the article here.

Agility is no longer an option, and agile marketing and CX organizations and businesses are best set up to weather whatever storms may be on the horizon.

Once relegated to software engineering teams, IT departments and other technology-centered practice areas, agile has made inroads to almost every area of business today. Yet many companies, and teams within companies, still are either reluctant to adopt more agile practices, or take steps to formalize the nascent agile practices they have already.

For those that are still on the fence, the gaps in their ability to deliver on transformative change initiatives, as well as the incremental improvements that keep businesses competitive, continue to grow.

In this article, I’m going to discuss why agility is no longer an option, and how agile marketing organizations and businesses are best set up to weather whatever storms may be on the horizon.

This article was written by Greg Kihlström for CMSWire. Read the rest of the article here.