Forbes: How To Take A Customer-First, Employee-Driven Approach To Business

This article was originally written for Forbes Agency Council by Greg Kihlström. You can find the original article here.

Business leaders today struggle with many competing priorities. The needs of customers who demand more personalized experiences must be balanced with the needs of employees who are demanding a better work experience.

While this dynamic presents some clear challenges, there is also an opportunity to tie the two together to create a win-win situation for both customers and employees. This situation creates a third “win” for leaders and the business itself when happier, more engaged employees help to create happier and more loyal customers.

Let’s explore how this can work and how you can apply this in your leadership approach.

This article was originally written for Forbes Agency Council. You can find the rest of the article here.