This article was originally published in Capitol Communicator. Read the full article here.

I’m thrilled to announce the release of my latest book, Meaningful Measurement of the Customer Experience, which dives deep into the need for CX professionals to set up systems of holistic measurement of the entire experience, as well as how to accomplish this.

I have been blessed to have had many conversations with CX leaders from top organizations on related topics on my podcast, and have shared excerpts from these interviews as supporting thoughts and points of view. I was also fortunate to have the foreword written by Greg Melia, CEO of the Customer Experience Professionals Association (CXPA), which provides a great introduction to the topic and themes that readers will encounter as they continue their journey through the book.

This article was originally published in Capitol Communicator. Read the full article here.