CMSWire: How Data Governance Improves Customer Experience: 3 Examples
This article was originally posted on CMSWire. Read the full article there.
Data is the lifeblood of an organization. Customers and employees are vital, but may come and go over time, which puts organizations that count on individuals for institutional knowledge at particular risk. Your company’s information, when handled correctly, should last forever.
Optimal data governance has several potential impacts on maintaining and continually improving an organization's customer experience. While every organization has unique considerations, one thing is always certain: data governance is critical to the strategic growth, sustainability and optimization of a company.
Let’s explore a few considerations of how data governance impacts the customer experience.
1: Speed to Impact
Which is quicker: taking a subway 10 miles with a single stop and never needing to change trains, or going 10 miles, changing three times with three to four stops on each train?
The answer is clear. It stands to reason then, that the more seamlessly your data is connected and normalized, the easier it will be to have an impact on both your company and its customers.
Good data governance minimizes the hurdles teams and customers need to go through to access useful information. This is often accompanied by or closely following a digital transformation initiative which may be required to connect data sources in the first place. Data governance then maintains all of the work done to connect, standardize and analyze all of the information collected.