Forbes: Great Customer Experience Starts With Employee Experience
With a majority of companies now claiming to compete primarily on the basis of customer experience, it has become critically important to find every way possible to optimize it. While many organizations may be tempted to start with the customer, there is a more fundamental issue that needs to be resolved before a truly great customer experience is possible. This is where the employee experience comes in.
In order to have loyal customers, you need employees who are valued and feel valuable. Since my agency works in both employee and customer experience, I've seen firsthand some of the benefits of doing this.
Let's explore why great customer experience starts with employee experience, and what you can do about it.