Your Brand is More Than the Sum of its Parts

Jeff Bezos famously said, “your brand is what other people say about you when you’re not in the room.” It’s true that a company or organization cannot control people’s opinions, feelings, perceptions or reactions to everything it does. A strong brand can help provide a common way for people to think and talk about your company, product, or services. Let’s explore a few ways that your brand is more than the sum of its parts.