Capitol Communicator: The Term "Digital" Becoming Less Meaningful

Now that we are a few months into 2018, it gives us an interesting opportunity to both look back at the previous year and ahead to the rest of the year to see what trends are developing. As with any look forward, if you’ve been in the industry long enough, you’ll likely see the same trends appear every so often with new labels. Because, while technology continues to evolve, some aspects of marketing don’t change so quickly (or at all).