Capitol Communicator: Agile Brands, Agile Marketing & Design Thinking

Agile brands have the agile methodology to thank for their philosophy and approach. Agile’s rise in popularity and subsequent contributions to the world of software and the Web at large are wide-reaching and have changed the way we create and market products and services. The agile approach can be applied to many things other than software development, including marketing, and branding.

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Forbes: Descriptive Versus Prescriptive Analytics And The Customer Journey

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Forbes: How to Calculate the Value of Customer Journey Orchestration