iMedia Connection: 5 Facebook policies marketers should know by heart

Over the years, Facebook has continually introduced new methods for marketers and advertisers to target and reach their audiences. Since the introduction of paid advertising through "Flyers" all the way back in 2004 through its latest and much more sophisticated offerings, the social media giant continues to find new ways to connect brands and audiences, while also increasing the value of its social network to those who do not want to be inundated with irrelevant advertising.

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iMedia Connection: 4 reasons why clickbait can backfire

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iMedia Connection: 3 food brands that changed their messaging