Why you need an AI philosophy…now

Topics: Artificial intelligence, marketing technology, generative AI, personalized customer experiences

Artificial intelligence-based tools and platforms, from generative tools like ChatGPT or Midjourney to predictive analytics and workflow automation hold great potential for marketers and marketing teams, but their true power can only be unlocked by having a clear plan to operationalize them. This requires having a clearly defined strategic approach to how AI and its applications will be assessed, adopted, and evaluated within the business.

Presented by an expert marketing technology keynote speaker who has worked with several Fortune 500 brands on these and similar challenges, Why you need an AI philosophy…now will explore these areas and give marketing leaders insights into the strategies and approaches that will set marketers up for future success by utilizing AI in strategic ways.

“Greg is a pro—a highly experienced and engaging speaker.”
— Paul Duning, Mid-Atlantic Marketing Summit

What is discussed

  • How to look at (3) different AI philosophies to find an approach that works with your organization from the most cautious and risk-averse to more broadly adopting it throughout the organization

  • The benefits of having a clear AI philosophy and how it allows your organization to:

    • Set ground rules on how it is used within your business, including how risk-related, compliance and regulatory issues are handled

    • Integrate with core teams and infrastructure of the business

    • Operationalize AI and its component parts within the business

    • Build repeatable processes so there is consistency in how AI is adopted

    • Continuously improve how AI fits into your business

Based on the best-selling book

For more thoughts and ideas related to the fast-changing world of artificial intelligence and its applications in marketing and customer experience, make sure to check out Greg Kihlström’s book, The Agile Brand Guide to AI & Marketing (April 2023).

Also, make sure to take a look at the House of the Customer half-day, 1-day, and 2-day workshops, now available in-person and virtually.