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News Coverage and Press Mentions
Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.
Business Insider features Greg Kihlström in article on AI and personalization
Greg Kihlström was interviewed and quoted as part of an article on AI and personalization in Business Insider titled “AI is ushering in a new era of personalized marketing”
AgileDrop features Greg Kihlström and Eric Siegel
AgileDrop recently featured Greg Kihlstrom and Eric Siegel on the podcast.
MarTech Zone: The Composable Roadmap is An Action Plan for Agility
Recently, MarTech Zone covered the launch of the latest book by Chad Solomonson and Greg Kihlström, The Composable Roadmap. The ability to swiftly adapt and innovate is not just an advantage—it’s a necessity for survival and growth. We explore this in our latest book, The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace, now available.
WebProNews: The Agile Brand: Gary Vaynerchuk’s Blueprint for Social Media Success
This leading digital news publication featured Greg’s interview with Gary Vaynerchuk in a recent article.
Capitol Communicator: Greg Kihlström to share how to fuel B2B marketing with meaningful personalization at B2B MarCom Summit
This was originally posted on Capitol Communicator, written by Debra Silimeo. One of the most respected – and prolific – experts on marketing and branding, Greg Kihlström, tells Capitol Communicator that he wants you to get actionable information on how you can immediately improve your B2B marketing efforts at the upcoming B2B MarCom Summit.
Capitol Communicator: Coverage of new guide to CDPs
Coverage of The Agile Brand Guide to Customer Data Platforms by Capitol Communicatr.
Financial Times features Greg Kihlström
The recent article, The Future Contact Centre: AI at the Heart of the Customer Experience features some thoughts from Greg Kihlström
Capitol Communicator coverage of Meaningful Measurement of the Customer Experience 2nd Edition
As the primary method of competitive differentiation between most brands today, customer experience is as important as ever to the enterprise. While most companies claim that customers and their needs drive decisions and priority within their organizations, taking action on those priorities and measuring their results forms the foundation of Meaningful Measurement of the Customer Experience, Second Edition, the latest book by Greg Kihlström.
CX Pulse Check features Greg Kihlström on an episode about AI, CX, and more
Greg Kihlström was featured on an episode of CX Pulse check with host Jeannie Walters. They debate the nuances of real-time digital guidance and its potential to revolutionize customer autonomy and behavior across their preferred channels.
Chief Influencer features Greg Kihlström on getting comfortable being uncomfortable
Greg was featured on this podcast that features successful leaders who inspire and influence others.
MarTech: Greg Kihlstrom: Spotlight on the expert
Greg is a contributor to MarTech and has contributed several multi-part articles and other features to the publication. MarTech recently wrote a profile of Greg and his career journey.
Capitol Communicator features Thinkers360 list of top marketing influencers including Greg Kihlström
Thinkers360, the world’s premier thought leadership ecosystem announced its list of their Top 50 Global Thought Leaders in Marketing for 2024, and named Greg Kihlström as the #1 top-ranking marketing expert. The list includes leaders from around the world that share their marketing expertise through writing, speaking, creation of educational content, entrepreneurship and other mediums.
CXO Outlook Interviews Greg Kihlström
CXO Outlook interviewed Greg Kihlstrom on helping F1000 brands make better MarTech, AI adoption & MOps decisions
Greg interviewed on CMSWire about his latest book
CMSWire Contributor Greg Kihlstrom catches up with CMSWire Managing Editor Dom Nicastro about his new book, "Priority is Action: 7 Principles for better strategies, decisions, and outcomes
Martechview: Measuring CX for Success: Are You Missing the Mark?
The interview explores Kihlström’s “House of the Customer” concept, offering a structured approach to analyzing and improving customer experience. Addressing the challenges faced by F1000 brands, Kihlström discusses the complexities of large organizations and the importance of change management.
Capitol Communicator: Priority is Action by Greg Kihlström Now Available
A new book by Greg Kihlström discusses follow-through on key priorities as the competitive differentiator between leading and lagging businesses. What do our words truly mean, whether they are posted on a website, spoken on a shareholder call, projected on a wall in an internal meeting or shared with a customer?
Thinkers360 names Greg Kihlström the #1 global marketing thought leader
Thinkers360, the premier listing of global business thought leaders, just named Greg Kihlström to their list of Top 50 Global Thought Leaders on Marketing in 2024.
New book by Greg Kihlström discusses follow-through on key priorities as the competitive differentiator between leading and lagging businesses
Our priorities are what we do not what we say we’d like to do. This premise forms the foundation of Priority is Action: 7 Principles for Better Strategies, Decisions, and Outcomes by Greg Kihlström.
Greg featured in Financial Times / Sifted article on contact centers and AI
Greg Kihlström was recently featured in an article from Sifted (part of Financial Times) on building a contact center using artificial intelligence.
Martechcube features latest book by Greg Kihlström
The Agile Brand Guide: Customer Journey Orchestration was featured in Martechcube in a feature about its release.