Fast Company Interviews Greg Kihlström on the Value of Book Authorship
Greg Kihlström was interviewed along with several other authors about the business benefits that come from authoring books in an article on Fast Company.
Greg’s response was as follows:
IT CAN BE EVIDENCE THAT YOUR PROCESSES WORK.
The credibility that a well-researched book can bring to a sales conversation about a consulting or advisory engagement is second to none and has resulted in much new business over the years. Having a book is a way to show the work behind a process or solution to a complex challenge in a way that few other mediums can do the same. – Greg Kihlstrom, GK5A