the agile brand

The Agile Brand
Branding, Customer Experience, and the Agile Consumer

Customer experience keynote speaker Greg Kihlström shares ideas and principles from his book

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. Based on Greg Kihlström’s book, The Agile Brand, this presentationfollows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values.

what is discussed

• How brands that embrace consumer feedback and create a “living” brand that evolves over time while staying true to its values.

• The modern device-agnostic consumer and how successful brands adapt their marketing and customer experience to reach them effectively

what you’ll learn

• What to do (and what not to do) when adapting to a changing consumer landscape

• How to balance the need for a brand to stay true to its mission and values while adapting and remaining nimble to changing trends and consumer behaviors

based on the book

For more thoughts and ideas related to agile creativity, make sure to check out Greg Kihlström’s recent book on branding and customer experience, The Agile Brand, available in print and digital formats.

Also, make sure to take a look at the Center of Experience half-day, 1-day, and 2-day workshops, now available in-person and virtually.