Introducing Agile Brand Guides for Marketers

NOW AVAILABLE in PRINT, Digital and Audio

The Agile Brand Guide to Customer Journey Orchestration

By Greg Kihlström | Foreword by Mark Smith, PhD, VP of Digital EXPERIENCE at CSG

Customer Journey Orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels, and generate greater customer loyalty and purchases over time. Consumers’ demands for more consistency in the way that brands communicate with them, combined with the increase in channel switching between devices and methods by customers means that brands need to provide a personalized, omnichannel experience in order to stay competitive.

Doing this requires a combination of people, process, and platforms that enables brands to meet their customers where they are, and to adapt and optimize this omnichannel approach over time.

In this second Agile Brand Guide, Customer Journey Orchestration Platforms are explored and demystified. The Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers by Greg Kihlström is now available in print as an ebook. It also features a foreword by Mark Smith, PhD, VP of Digital Experience at CSG and former President at Kitewheel.

Looking for Customer Journey Orchestration Consulting?

For Customer Journey Orchestration advisory and consulting, GK5A provides services for the enterprise.