About the Episode

Today we’re going to talk about creating a winning product roadmap to improve a company’s innovation success rate. To help me discuss this topic, I’d like to welcome Tony Ulwick, Founder and CEO of Strategyn.

About Tony Ulwick

Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and founder of strategy and innovation consulting firm, Strategyn. He has applied his ODI process at some of the world's leading companies and across nearly all industries to inform breakthrough innovations - achieving a success rate that is 5 times better than the industry average.

Philip Kotler calls Tony "the Deming of Innovation" and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of bestsellers What Customers Want and Jobs-to-be-Done: Theory to Practice.