About the Episode

Today we’re going to talk about using prediction to improve the customer experience.

To help me discuss this topic, I’d like to welcome Andy Rossmeissl, CEO and Co-Founder of Faraday.

About Andy Rossmeissl

Andy Rossmeissl has always been driven to find the world’s biggest unsolved problems — and solve them. First he took on climate change, launching the acclaimed green-tech startup Brighter Planet while he was still in college. Now with his ethics-focused AI startup Faraday, this DMN 40 Under 40 winner is out to prove that businesses can reap all the benefits of big-data consumer analysis, without all the creepy stuff — no data scraping, no tracking cookies, and no surveillance capitalism. 

A designer by training and a programmer by choice, Andy had the idea for his first company during a lecture in an environmental economics course at Middlebury College. Two years later, he was partnering with Bank of America to launch America’s first and largest credit card with a carbon offset rewards program. He spent the next five years developing cutting-edge carbon calculation tools for global businesses, as well as cutting his teeth as a young founder in the intensely competitive world of tech startups.

But by the start of the 2010s, Andy had noticed a troubling trend in tech: the tremendous potential of AI for predicting consumer behavior was becoming clear, but all the companies in the space seemed to be missing one important ingredient — aconscience. They relied on shady, privacy-destroying tactics to gather the huge amounts of data they needed. It wouldn’t be easy, but it was clear that the world needed a more responsible, more ethical approach to AI. So, he got to work.

In 2012, Andy launched Faraday — the first company in its space built on a commitment to privacy and AI ethics from day one. Since then, they’ve helped hundreds of top brands like Burrow and Moen find their edge through the power of responsible data and AI.

Resources

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