About the Episode

Nano Interactive’s recent data showed that 70% of UK consumers now regularly hide their personal data when online, and as the Government pushes through both its Data Protection and Digital Information Bill and its Online Safety Bill, marketers need to be prepared for the post cookie apocalypse or they risk being left behind and their ad effectiveness will suffer.

Today we’re going to talk about the post cookie world and what this means for advertisers and marketers, and how it stands to affect the customer experience.

To help me discuss this topic, I’d like to welcome Carl White, Co-Founder and Group CEO at Nano Interactive.

About Carl White

Carl White is Group CEO and Founder at Nano Interactive.

He is a digital marketing leader with experience of owning and growing very successful businesses in online and offline media across multiple products and countries. Also developed a number of businesses through successful M&A activity.

Carl’s digital experience includes running multi-country teams in media, mobile, affiliate, search, shopping comparison, ad serving/analytics and performance advertising. Roles have encompassed operational and strategic responsibilities.

Resources

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