About the Episode

Today we’re going to talk about the power of customer and employee stories to create great customer experiences. To help me discuss this topic, I’d like to welcome Gabrielle Dolan, Speaker, Founder Jargon Free Fridays, and author of the book Magnetic Stories.

About Gabrielle Dolan

I have been told I can tell a story or two. Most likely I developed this skill being one of eight children and looking for ways to get attention.

It was while I was working in a senior leadership role at National Australia Bank that I realised the power of storytelling in effective business communication. Since that epiphany in 2004, I have been teaching people around the world the power of sharing personal stories in business.

I have worked with some pretty amazing organisations such as The Obama Foundation, EY, Visa, Accenture, Amazon, NAB, Aussie Post and International Committee Red Cross to name drop a few.

I hold a Master's Degree in Management and Leadership from Swinburne University, an Associate Diploma in Education and Training from the University of Melbourne, and I am graduate of the Harvard Kennedy School of Executive Education in both the Art and Practice of Leadership Development and Women and Power: Leadership in a New World.

I'm the author of Real Communication: How to be you and lead true, a finalist in the Australian Business Leadership Book Awards for 2019. My other published books include Stories for Work: The Essential Guide to Business Storytelling (2017), Storytelling for Job Interviews (2016), Ignite: Real Leadership, Real Talk, Real Results (2015) and Hooked: How Leaders Connect, Engage and Inspire with Storytelling (2013). Not bad for someone who failed English in her final year of high school.

My work has seen me run workshops all over Asia Pacific, Europe and America and some pretty unique settings, including the middle of a rice paddy field in Indonesia, in the room the White House Correspondents dinner is held in Washington, in a castle that Henry VIII used to live in just outside London and even on Wall Street in New York.