About the Episode

Today we’re going to talk about the value of showing vs. telling in order to improve the customer experience.

To help me discuss this topic, I’d like to welcome Ken Babcock, Founder & CEO of Tango, a platform that allows users to create step-by-step tutorials of any process with an aim at increasing your company's CX.

About Ken Babcock

Ken Babcock is the Co-founder and CEO of Tango, which allows users to create beautiful step-by-step tutorials of any digital process without the performance art of video recordings. Ken, along with his co-founders Brian Shultz and Dan Giovacchini, dropped out of Harvard Business School during the pandemic to start the company.

Since then, the company has grown to nearly 50,000 users and 20 full-time team members. Tango’s launch on Product Hunt in September 2021 earned many accolades: #1 Product of the Day, #1 Product of the Week, and one of four finalists for Product Hunt’s Product of the Year. Tango is backed by Wing VC, GSV, General Catalyst, Red Sea Ventures, and Outsiders Fund. Prior to HBS, Ken spent most of his career in the Bay Area at Uber, where he held roles in Launch Operations, Data Science, and Product Strategy from 2014 to 2018.

Resources

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Don't miss the upcoming CXPS conference, May 8-11 in Durham, North Carolina. It's for professional services firms that want to focus more on the customer experience. Go to: https://clientexperience.org/cxps-conference/ to register and use the code AGILE200 to get $200 off your ticket.

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