About the Episode

Today we’re going to talk about retail media networks, their benefits and drawbacks, and how they fit in a post-cookie first-party data world.

To help me discuss this topic, I’d like to welcome Mary Matyas, SVP and General Manager North America at MediaMath.

About Mary Matyas

Mary was formerly VP of Client Services at The Trade Desk. She is a strategic team builder, adept at building and managing high performing tech organizations. She has deep fluency in AdTech, performance marketing, retail media, programmatic and measurement and a proven track record in business growth, process improvement, business turnaround and driving profitability. Client partner, expert in making matrix organizations sing, proven success in relationship building at the C-level, thought leadership and public speaking.

Resources

MediaMath website: https://mediamath.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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