About the Episode

Today we’re going to talk about successfully finding the right candidates in a continually challenging job market, and how recruitment advertising plays a role in this.

To help me discuss this topic, I’d like to welcome Neil Costa, Founder & CEO at HireClix.

About Neil Costa

Neil Costa, Founder & CEO of HireClix, has 25+ years of experience in digital marketing, e-commerce and recruitment marketing businesses with success driving marketing, strategic alliances, sales, and business development. Neil is a proven entrepreneur and leader, having grown the company over the past 12 years, building various service teams and expanding the business to better serve the talent acquisition market. He has a strong depth of knowledge managing the return on investment and the P&L impact of recruiting investments on businesses, along with extensive experience leading marketing, sales and customer service teams. He is also an experienced public speaker, leading industry discussions across recruitment marketing, recruiting analytics and employer branding topics. Neil is passionate about the future of digital marketing, recruitment advertising, employer branding, and the candidate experience and understanding how all of these impact the talent acquisition marketplace.

Resources

• PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!

• HireClix website: https://www.hireclix.com

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• For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

• Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

• The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

• The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Synopsis

According to the episode transcript, healthcare recruitment is currently facing significant challenges, including burnout and the difficulty in developing an effective recruiting strategy. The speaker acknowledges that healthcare workers, recruiters, and executives are all exhausted and grappling with how to navigate these obstacles. The added factor of burnout caused by COVID-19 and the use of bonuses to incentivize job changes have further complicated the situation in the healthcare industry. While there are a few healthcare organizations that have successfully tackled recruitment, overall, the sector is confronted with numerous challenges.

The speaker emphasizes the importance of authenticity in recruitment messaging to attract candidates. People want to hear and understand the genuine mission and goals of a company. Merely listening to a CEO deliver a generic speech or watching a brief video is insufficient for potential employees to connect with a company. Instead, authentic stories from individuals they may potentially work with or spend time with in the office are more effective in conveying the true nature of the company. By sharing authentic stories and being transparent in their messaging, companies can attract candidates who align with their values and goals.

In the episode, the speaker highlights the significance of companies improving their career sites to enhance the candidate experience and make a positive first impression. It is astonishing that, in 2023, some companies still have poorly designed career sites. The speaker argues that in today's consumer-driven world, where people have high expectations for user experiences across various platforms, companies need to do better in welcoming potential candidates and making them feel valued. This responsibility falls not only on the talent acquisition or HR teams but also on the C-suite and other leaders within the organization. The speaker suggests that companies should critically evaluate their career sites, which serve as their front door, and find ways to enhance them to create a better experience. They emphasize the need for a seamless and user-friendly application process, as a difficult and lengthy application process can discourage potential candidates and harm the company's brand image. Overall, the episode underscores the importance of companies investing in their career sites to attract and retain top talent by making a positive first impression.