About the Episode

Today we’re going to talk about predictive, real-time marketing ROI - what it is, how to get there, what’s blocking many brands from achieving it, and what it looks like to start realizing this North Star goal.

To help me discuss this topic, I’d like to welcome Guan Wang, Sr. Director, Global Marketing Intelligence at Snowflake.

About Guan Wang

Guan is an empathetic builder. He leads the global diverse Marketing Intelligence team at Snowflake to predict real-time Marketing ROI via AI/ML and disrupt the aged B2B marketing analytics practices. He is passionate about building high performance teams to impact business results, driving growth strategy based on insights, as well as delivering best-in-class customer experience in the cloud computing industry. He has 15 years of revenue, strategy, operations, and analytics experience across the full customer lifecycle (marketing, sales, and customer success) ranging from high-growth startup to fortune 100 tech companies. In his spare time, he serves as an Advisor to tech startups, a Limited Partner at Stage 2 Capital Catalyst, as well as a volunteer for the Asian American community. Guan holds undergraduate and graduate degrees in Information Systems and Operations Management, and completed accelerated training in AI/ML and leadership development.

Resources

• Snowflake website: https://www.snowflake.com

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