About the Episode

Today we’re going to talk about the need for a balance between consumer privacy and providing advertisers with meaningful data which can ultimately benefit both parties when done well and with the proper intent. To help me discuss this topic, I’d like to welcome Anudit Vikram, Chief Product Officer at MediaMath.

About Anudit Vikram

Anudit Vikram is the Chief Product Officer of MediaMath. A business and technology leader with over 20 years of experience in advertising and marketing technology, Anudit oversees the company’s entire suite of offerings, which includes MediaMath’s DSP, Audience & Data Solutions, Intelligence, Identity, and CTV. He brings the MediaMath’s product vision to life, providing impactful products to market faster and fostering a world-class product team. Prior to MediaMath, Anudit served in leadership positions at Dun & Bradstreet, Merkle, Yahoo!, Microsoft and other noteworthy organizations. Anudit has served as a board member of the IAB Data Center of Excellence and co-chair of the B2B Committee. He continues to be active in helping shape the evolving ad tech industry. His deep experience in data-centric product innovation, design, and innate understanding of the ad-tech space make him a sought after contributor to industry publications, conferences, and round-tables.

Anudit holds a Masters in Technology Management from Columbia University and a Bachelor’s degree in Engineering from the University of Pune (India). He lives in NYC with his wife and is an avid photographer and optimistic golfer in his spare time.