About the Episode

Today we’re going to talk about using AI and Machine learning to achieve predictive brand intelligence, and what this means for marketers in a shift to a world of first-party data strategies. To help me discuss this topic, I’d like to welcome Grant McDougall, Co-Founder & CEO of BlueOcean.

About Grant McDougall

Grant McDougall is the CEO and Co-Founder of BlueOcean, the AI-powered first predictive brand intelligence platform. Grant has spent more than 25 years leading the development of digital products for brands like Toyota, Samsung, Apple, Visa, HP, IBM, NerdWallet, AT&T, VMWare, and others. He founded BlueOcean on the premise that by harnessing algorithms, we can speed up the time it takes to get brand insight and strategy recommendations that drive business outcomes at a fraction of the cost. As a former agency insider, Grant is leading the charge to provide accountability and accessibility to actionable brand insights. He also serves as a board member for Blackbelt.ai, an AI marketing company. Grant is based in San Francisco but is originally from Australia.