About the Episode

Today we’re going to talk about customer research, and how to do customer research in a nimble, agile way and still be incredibly effective, as well as how the practice of customer research is evolving in the age of AI.

To help me discuss this topic, I’d like to welcome Todd Horvitz, Head of Insights, Business Computing and Software at HP.

About Todd Horvitz

Todd is a market research leader with 20 years of experience in Tech and Financial Services. He’s won accolades for people management, but he’s equally at home digging in.

Todd’s Expertise:

• New innovation / product development research

• Making the complex digestible and visual

• Market research in the IT industry - software, hardware, and services

• PR & thought leadership (I'm a good writer)

• AI use cases in business (I'm learning but passionate)

• Scrappy research which doesn't sacrifice quality

• 5 years in Taiwan and China

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