Welcome to a special episode of the show brought to you Attribution, an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. You can learn more about Attribution at www.attributionapp.com

About the Episode

Today we’re going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists working together to achieve greater success. To help me discuss this topic, I’d like to welcome Cameron Horton and David Hiltner of Attribution.

About Cameron Horton

Cameron Horton is Senior Product Manager at Attribution. He’s an experienced Product Manager with a demonstrated history of working in the computer software industry. Skilled in Scrum, Agile Methodologies, Marketing, Microsoft Excel, and Data Analysis. Strong product management professional with a Graduate Certificate focused in Digital Innovation Skills Certifcate from Wilfrid Laurier University.

About David Hiltner

David is CEO at Attribution, a leading company in advanced multi-touch attribution. He has a background in both marketing and advertising, as well as in growing technology startups.