About the Episode

Today we’re going to talk about how to create the most business and customer value by maximizing your usage of event data.

To help me discuss this topic, I’d like to welcome JR Sherman, CEO at RainFocus.

About JR Sherman

With 20+ years of experience leading highly impactful service and SaaS businesses, JR is highly regarded for his expertise in SaaS, events, marketing and now experiential marketing. After leading companies such as Right Source, Active Network BSG, and Lanyon, he now turns his eye to deliver on the vision other organizations have been chasing for years. As RainFocus CEO he leads an elite team of high-performance innovators in the events industry, focusing on creating and nurturing a culture that is grounded in dedication to high-performance. JR has been named one of the top 25 most influential executives in Events & Travel.

Resources

Rainfocus website: https://www.rainfocus.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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