About the Episode

Leading customer data platform company Lytics recently released a white paper called “Life After the Third-Party Cookie” which discusses what a world post-third party cookies looks like for both marketers and their customers.

Today we’re going to talk about life beyond the era of the third-party cookie and what it means for both marketers and the customer experience and to help me discuss this topic, I’d like to welcome Jascha Kaykas-Wolff, President at Lytics.

About Jascha Kaykas-Wolff

An executive business leader with a creative flair, Jascha Kaykas-Wolff has built teams that transformed the customer and user experience at Mozilla, BitTorrent, Webtrends, Involver (acquired by Oracle), and more.

A business first champion that supports company values and mission; his coaching philosophy drives high‐performing teams with an emphasis toward valuing team success above individual achievement, developing inclusive work practices, building ‘T’ shaped professional skills and constantly reinforcing the importance of business acumen in addition to functional expertise.

In his role as President, Jascha co-leads Lytics and is responsible for Go-To-Market, G&A, Customer Success and Commercial operations. Previously, at Mozilla, BitTorrent, Webtrends, Microsoft and more, Jascha has a strong track record of building robust brands with hockey-stick growth trajectories for new products.

Jascha is also producer and co-host of the podcast, This is Your Life in Silicon Valley. He published Growing Up Fast: How New Agile Practices Can Move Marketing And Innovation Past The Old Business Stalemates in 2014. He is a producer and Trustee at the American Conservatory Theater in San Francisco and Whittier College, his alma mater. 

Resources

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