About the Episode

Today we’re going to talk about the value of learning from data to improve the customer experience.

To help me discuss this topic, I’d like to welcome Matt Swalley, Co-Founder and Chief Business Officer at Omneky.

About Matt Swalley

Matt Swalley is Co-Founder and Chief Business Officer of Omneky, an AI marketing technology platform that generates and optimizes personalized ad creatives at scale. Powered by Omneky's proprietary generative AI algorithms and other generative AI technologies, Omneky's platform empowers customers to analyze performance data and design preferences of customer's target audiences and generate and manage thousands of AI-generated ads designed to drive conversions for each product and customer profile.

Matt brings 13 years of strategic leadership experience from AT&T, where he specialized in corporate strategy, business development, and sales team growth. As a member of the Corporate Strategy Team for AT&T, Matt led various strategic initiatives, financial planning, go-to-market strategy, and analysis. Matt also held leadership positions as Chief of Staff for AT&T’s Global Business segment and directed sales teams in small business and mid-market enterprise accounts. Matt has an undergraduate degree from the Kelley School of Business at Indiana University, and an MBA from Warrington College of Business at the University of Florida.

Resources

• Omneky website: https://www.omneky.com/

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• For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

• Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

• The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

• The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Synopsis

In a recent podcast episode, Matt Swalley, Chief Business Officer at Omneky, emphasized the significance of utilizing AI tools to gain real-time insights and analyze data from various perspectives to enhance advertising performance. Here's how you can leverage AI-based tools to improve your advertising strategies:

Real-Time Insights:

• Quick Insights: Provides marketers with quick access to real-time data and analytics, enabling prompt decision-making.

• Data Analysis: By utilizing tools like Omneky, marketers can analyze data from multiple channels and touchpoints in real-time to understand customer behavior and preferences.

Analyzing Data from Different Perspectives:

• Multiple Perspectives: Omneky allows marketers to view data from various angles, such as audience segments, campaign performance, and creative elements, to identify patterns and trends.

• Iterative Approach: Marketers can use insights gained from analyzing data from different perspectives to continuously optimize their advertising strategies.

Improving Advertising Performance:

• Personalization: Analyzing data from different perspectives enables marketers to personalize advertising content for specific audience segments, resulting in more engaging campaigns.

• Optimizing Creative Elements: Tools like Omnekey assist in identifying which creative elements resonate with the audience, allowing marketers to optimize ad content for improved performance.

• Iterative Testing: Marketers can leverage real-time insights to conduct iterative testing of various ad variations, refining their strategies based on data-driven results.

Leveraging tools like Omneky for gaining real-time insights and analyzing data from various perspectives is crucial for enhancing advertising performance. By effectively utilizing these tools, marketers can optimize their campaigns, enhance audience engagement, and achieve better results in the competitive advertising landscape.

Experimenting with minor tweaks in video ads can significantly impact advertising effectiveness. As discussed in the podcast episode, making small adjustments such as trying different music or subtle changes to visuals can lead to improved performance. By analyzing data and examining different conversions, marketers can gain insights into the types of ads resonating with their audience.

The guest on the episode emphasized the importance of looking at data through different lenses and experimenting with various elements of video ads. For instance, testing different music tracks or making slight modifications to visuals can help marketers understand what resonates best with their target audience. These minor tweaks can potentially enhance the overall effectiveness of advertising campaigns.

Furthermore, the episode highlighted the value of using AI tools to analyze data and optimize video ads. AI can help marketers identify patterns and trends in the data, enabling them to make informed decisions about which elements of the ad to adjust. By leveraging AI technology, marketers can streamline the process of testing and iterating on video ads, ultimately leading to more impactful and engaging content.

In conclusion, the episode underscored the importance of continuous experimentation and optimization in video advertising. By being open to making minor tweaks and leveraging AI tools to analyze data, marketers can enhance the effectiveness of their video ads and drive better results for their campaigns.

To effectively leverage AI tools in marketing, it is crucial to test these tools and analyze data to identify patterns in high-performing ads. In the podcast episode, Matt Swalley, Chief Business Officer at Omnekey, emphasizes the importance of using tools like Omnekey to gain quick insights from data. By looking at data through different lenses and examining various conversions, marketers can uncover commonalities among successful ads.

Matt suggests that one of the key strategies is to iterate based on these insights. By testing minor tweaks to video ads, such as different music or small adjustments, marketers can significantly improve ad performance. This iterative approach allows marketers to refine their creative content based on data-driven insights, leading to more effective advertising campaigns.

Furthermore, Matt highlights the role of AI in simplifying the process of analyzing data and identifying successful elements in ads. AI tools can help marketers understand what resonates with their audience and generate personalized content efficiently. By utilizing AI to streamline the workflow and provide valuable insights, marketers can optimize their advertising strategies and drive better results.

The episode underscores the importance of testing AI tools, leveraging data analysis, and iterating based on insights to enhance the performance of marketing campaigns. By adopting a data-driven approach and utilizing AI technologies effectively, marketers can identify successful patterns in ads, refine their creative content, and ultimately improve the overall effectiveness of their advertising efforts.