About the Episode

Today we’re going to talk about how agile brands are able to more successfully reach and adapt to customers in a continual state of change. To help me discuss this topic, I’d like to welcome Nancie McDonnell Ruder, Founder and CEO of Noetic Consultants and author of How Senior Marketers Scale the Heights, now in its 2nd edition

About Nancie McDonnell Ruder

Nancie McDonnell Ruder wrote How Senior Marketers Scale the Heights to satisfy her deep curiosity and offer senior marketers a fresh take on maximizing their potential. Nancie offers concrete tools straight from the "Jacks" and "Jills" she interviewed and her own 25-year career, which began at the Leo Burnett Company where she worked with Procter & Gamble, Eli Lilly, The Gap, Lexmark Computers and Hoerchst Marion Rousseau. In 2002, Nancie founded Noetic Consultants, whose clients have included Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. Nancie serves as an adjunct professor at Georgetown University, her undergraduate alma mater, and is the creator of the Noetic Art & Science Assessment™. She is an active member of Chief and Vistage and has served on various non-profit boards.

Resources

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