About the Episode

Today we’re going to talk about how focusing on the processes and methods behind the work of marketing can help marketers be more effective and get better results.

To help me discuss this topic, I’d like to welcome Shafqat Islam, General Manager at Optimizely.

About Shafqat Islam

Shafqat Islam is the Chief Marketing Officer at Optimizely. He has spent his whole life building products for marketers, dating back to his time as co-founder and CEO of Welcome (formerly known as NewsCred), the global leader in Enterprise Content Marketing from 2007 to 2021. Welcome created and led the content marketing platform (CMP) category (now known as the Optimizely Content Marketing Platform). Shafqat joined the Optimizely team as General Manager when Optimizely acquired Welcome in 2021.

Resources

Optimizely website: https://www.optimizely.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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