About the Episode

Algolia, the world’s only end-to-end AI Search and Discovery platform, powering over 1.75 trillion search requests a year, has made some exciting announcements here at NRF’24: Retail’s Big Show.

Today we’re going to talk about two of these announcements, and how AI-powered search and discovery to build dynamic, customer-centric e-commerce experiences.

To help me discuss this topic, I’d like to welcome Bernadette Nixon, CEO of Algolia.

About Bernadette Nixon

Bernadette is an entrepreneurial & driven CEO with a strong track record of growing and scaling global businesses and is focused on doing that at Algolia. Prior to Algolia, she served as CEO at Alfresco where she led the open source content services provider in redefining its go-to-market strategy, launching strategic new products and building a world-class team to scale the company’s growth. Bernadette has also held leadership positions at SDL PLC., OpenText, Metastorm, CA Technologies, InterQuad, NCR, and the United Nations in Geneva. Bernadette received her BA in Business Studies and Marketing from the University of Hertfordshire.

Resources

• PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!

• Algolia website: https://www.algolia.com

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• For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

• Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

• The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

• The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

3 Takeaways

Here are three key takeaways from the conversation:

1️⃣ Experimentation is key: We discuss the importance of continuous experimentation in today's ever-changing business landscape. Companies need to have the appetite and budget for experimentation, as well as the willingness to embrace failure. It's all part of the process of finding what works and what doesn't. Some #retailers are fully on board with this mindset, while others may need a little more convincing. Either way, it's crucial for businesses to adapt and evolve.

2️⃣ Establishing an AI strategy: Our guest, Bernadette Nixon, CEO of Algolia, shares her perspective on the future of retail. According to her, every company needs to become an AI company in order to survive. The expertise required for AI implementation is immense, which is why companies like Algolia exist to provide AI as a service. It's a fascinating insight into the direction that retail is heading in, and it's something that all brands should be aware of.

3️⃣ Search Discovery Experience: We explore the importance of search and discovery to the entire #ecommerce experience and how getting this part of the customer experience right can have long-term lasting effects.