About the Episode

Google can’t access every variable on the internet – and with the amount of content created every day, brands can struggle to have pages be seen by Google and generate revenue. Enter organic search marketing, a sustainable and affordable traffic and revenue source. While SEO was one of the earliest forms of digital marketing, with the rise of social media, programmatic advertising, and more, SEO sometimes gets less notice as a major marketing channel.

Today we’re going to talk about organic brand visibility and how Search Engine Optimization, or SEO, is still a vital part of marketing.

To help me discuss this topic, I’d like to welcome Adrien Menard, Co-Founder & CEO of Botify.com.

About Adrien Menard

Adrien Menard is CEO and Co-Founder of Botify, a global, enterprise software company focused on enabling the most ambitious brands to leverage organic search as a high-impact, performance marketing channel. Under his leadership,

Botify has secured over $82M in VC funding and incorporated in six countries, now serving over 500 leading global companies. Before founding Botify in 2012 in Paris, Adrien was Head of Sales at iProspect France. Adrien has a degree from the ESSCA School of

Management in Angers, France and lives with his family in New York City.

Resources

Botify website: https://www.botify.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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