About the Episode

Today we’re going to talk about creating best in class personalized, cross-channel customer experiences, using a CDP, AI, orchestration, and more.

To help me discuss this topic, I’d like to welcome Pini Yakuel, CEO at Optimove.

About Pini Yakuel

Pini Yakuel is the co-founder and CEO of Optimove, the first customer-led marketing platform. From its two-person launch in 2009, under Yakuel's leadership, Optimove is now a multi-million-dollar global retention marketing business with more than 450 employees. Today the company provides industry-specific and use-case solutions for hundreds of leading consumer brands, including Dollar Shave Club, BetMGM, SodaStream, The Pennsylvania Lottery, Papa John's, and Staples. 

Yakuel led the CRM industry in making a powerful fundamental shift in marketing by always starting with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. 

In addition, Yakuel's two decades in analytics-driven customer marketing, business consulting, and sales have enabled Optimove to become the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. 

Yakuel has an unrelenting focus on assuring that marketing campaigns deliver business results. A December 2022 independent total impact report from a leading analyst shows that Optimove significantly improved marketing effectiveness but, more importantly, delivered business results with a 10% improvement in customer retention rates and a 15% improvement in customer order value. 

Yakuel holds an MSc in Industrial Engineering and Management from Tel Aviv University.

Resources

Optimove website: https://www.optimove.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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