About the Episode

I’m excited to bring you the latest in a multi-part series sponsored by Contrast & Co., an award-winning brand strategy and communications agency determined to build the most strikingly different brand experiences anywhere.

Today we’re going to talk about creating a strikingly different brand, why it is so important, as well as the cost of inauthenticity in branding. 

To help me discuss this topic, I’d like to welcome Dharma Pachner, Founder & Chief Creative Officer at Contrast & Co.

About Dharma Pachner

Dharma Pachner is the Founder and Chief Creative Officer of Contrast & Co., an award-winning brand strategy and communications agency determined to build the most strikingly different brand experiences anywhere. Founded in 2015, and featured one of AdWeek’s 100 fastest-growing agencies, Dharma’s team at Contrast has designed revolutionary brands for everyone from global consulting powerhouses to hip-hop fashion icons to non-profits nestled deeply in the heart of the Himalayans. 

Prior to founding Contrast, Dharma was the Creative, Interactive, and User Experience Director at DC’s leading digital agencies for over two decades. In that span, he reimagined and redefined brands for the most visible organizations in the world, including Disney, The Department of State, Sandals Resorts, Seventh Generation, Newman’s Own Foundation, and Rockefeller Center. 

For as long as he can remember, he has been challenging conventions and exploring the undiscovered. With no formal design training or background, he stumbled into this industry two decades ago as a somewhat fresh-faced young designer, and has continued to invent—and reinvent—himself every day since. In the span of his career, he has been a designer, a developer, an information architect, user experience lead, and the creative visionary and team motivator behind hundreds of projects, teams and brands.

Resources

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Contrast & Co. website: https://www.contrastandco.com/

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