About the Episode

Today we’re going to talk about the role of customer data and CDPs in the organization of the future. Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled “The Organization of the Future,” in which this relationship between customer data and delivery on the promise of true 1:1 personalized marketing in a customer-centric, data privacy-focused world. To help me discuss this topic, I’d like to welcome Heidi Bullock, Chief Marketing Officer at Tealium,

About Heidi Bullock

Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Most recently, she was the CMO of Engagio, where she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications, and ABM initiatives. Before Engagio, Heidi was the Group Vice President of Global Marketing at Marketo. Heidi has contributed to key thought leadership guides, including the Clear and Complete Guide to ABM Analytics and the Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email. Heidi is a frequent speaker and guest lecturer for B2B marketing.

Resources

Tealium website:

https://www.tealium.com

Tealium’s “The Organization of the Future” report: https://tealium.com/resource/whitepaper/organization-of-the-future-2022/

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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