About the Episode

Today we’re going to talk about the value of customer insights to business growth and how organizations can more easily understand their key audiences. To help me discuss this topic, I’d like to welcome Darshan Mehta, Founder of iResearch.com and ConnectQik.com, and author of the book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts”.

About Darshan Mehta

• Founder of iResearch.com ConnectQik.com

• Over 20 years in market research, branding, and innovation

• Author of "Getting to Aha! - Today's Insights are Tomorrow's Fact"

• Pioneer of online focus groups and surveys.

• Left- and right-brained thinker well-versed in potential and convergence of marketing, digital media, and technology.

• Passionate consultant with a global perspective.

• Pursuer of insights for enhanced business performance.

• Advocate of staying abreast of trends, innovations, processes, and techniques, while remaining vigilant to the user experience and meeting business objectives.

• Recognized as a thought leader and creative idea generator in branding and marketing strategy

• Published in Forbes, Inc., Entrepreneur, and The Huffington Post.