About the Episode

The total number of solutions in the martech Lumascape has grown to more than 11K in 2023, representing almost 7,000% growth in the space in just 12 years. The result of this growth has created too many data silos bringing massive challenges in integrating data and cleaning data to use for analytics and AI.

Today we’re going to talk about data and platform fragmentation and how there is a risk of this worsening as new AI platforms and data sources are adopted. So what do marketers do to balance the need to try new things while not risking fragmentation? 

To help me discuss this topic, I’d like to welcome Afif Khoury, CEO of SOCi.

About Afif Khoury

Afif Khoury, Founder and CEO of SOCi, has been at the forefront of technology for over 20 years. From his contributions to the Human Genome Project, a career as a high-tech M&A attorney, a manager of two VC funds and Founder & CEO of two startups, Afif has made a career out of following the data.

Resources

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