Welcome to a special episode of the show brought to you Attribution, an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. You can learn more about Attribution at www.attributionapp.com

About the Episode

Affiliate programs can be a great way for brands to expand their reach, with nearly 80% of brands and 84% of publishers already using some form of affiliate marketing. The benefits are numerous, from low startup and ongoing costs, to targeted traffic and potentially high ROI. Many affiliate marketers struggle to track and pay out their affiliates because there can often be a lot of manual methods to tracking, using things like Excel spreadsheets and the like. I’m going to be talking with David Hiltner, CEO of Attribution, and Cameron Horton, Senior Product Manager at Attribution, who recently launched a new affiliate marketing tool that can help affiliate marketers solve some of these challenges.

About Cameron Horton

Cameron Horton is Senior Product Manager at Attribution. He’s an experienced Product Manager with a demonstrated history of working in the computer software industry. Skilled in Scrum, Agile Methodologies, Marketing, Microsoft Excel, and Data Analysis. Strong product management professional with a Graduate Certificate focused in Digital Innovation Skills Certifcate from Wilfrid Laurier University.

About David Hiltner

David is CEO at Attribution, a leading company in advanced multi-touch attribution. He has a background in both marketing and advertising, as well as in growing technology startups.